Contignaco Castle – Salsomaggiore Terme (PR)
SPECIAL VISIT TO THE CASTLE OF THE ALDIGHIERI
Sunday 16 May 2021
Wednesday 2 June 2021
Sunday 20 June 2021
Ambassador of the Territory: the owner of the Castle
Special visit to the Aldighieri Castle, starting at 11, 15.30 and 17
For the “Ambassadors of the Territory” of the Castles of the Duchy of Parma and Piacenza, the Contignaco Castle offers a special opening, with a guided tour accompanied by the owners. In addition to leading guests to discover the history of the castle and its internal rooms, they will tell the story that binds them to the manor and its lands. The visit, for those who wish, can be concluded with a tasting of the wines produced in the cellars of the Castle, during which the owners will exhibit the ancient history of the family business.
Where it takes place: Contignaco Castle
Guided tour with the owners.
Duration: about an hour. Tasting to follow, for those who wish, with tastings of the four wines produced in the cellars of the Castle (Bianco del Conte, Rosso Durante, Rosso del Sasso and Rosso del Rio dei Predoni).
Reservation required: reservation is required.
For those who wish, there is a tasting of the wines produced in the cellars of the Castle.
Costs: visit adults € 9, children € 5; visit with tasting € 20.
Direct booking: firstname.lastname@example.org – tel. 320.6126425 – 320.6126425.
Castles of the Duchy of Parma, Piacenza and Pontremoli circuit: email@example.com – tel. 0521.823221
You are the guest in an authentic territory. The new project of the Castles of the Duchy of Parma, Piacenza and Pontremoli Association entitled “Ambassadors of the Territory” returns from September 2020 and in 2021: a format with the patronage of Parma 2020 + 21 Capital of Italian Culture and the contribution of the Cariparma Foundation and Tourist Destination Emilia PTPL aims to generate a choral story of the territory on the occasion of Parma Italian Capital of Culture 2020 + 21 and Emilia 2020 +21.
“Unique cultural experiences” are scheduled throughout the year in wonderful places – not only fortresses, fortresses, manors of the circuit but also villages, nature trails, shops, tasting spaces and museums – where participants are accompanied by special Ambassadors of the Territory, for example: public or private owners of “places of art”, owners of private castles and pro-tempore proprietary mayors as administrators of public monumental assets become guides and tell you about “their home”; someone as unexpected as a rezdora who has always lived there; a shopkeeper explains a way; the integrated stranger tells you about his corner of the city or town where he found a new home and shows that place with his eyes, also bringing his knowledge of origin as a dowry; the shepherd or farmer on the Apennines. The Ambassadors tell about “their home” in exclusive and emotional guided tours, explaining the history and identity of their places, why they love them, live them and share them. The project focuses on the concept of “narrating voice” brand identity and responds to the need to define how Parma2020 and Emilia2020 narrate: the Castles of the Duchy do it in an original way.
The Ambassadors of the Territory are the first protagonists of the “culture of hospitality” addressed to the logic of tourism. The calendar of emotional-experiential-cultural guided tours – we anticipate the first novelties – will see each of the ambassadors narrating the place with which they have been connected and the individual’s experience with his anecdotes. Focus: how I live here, what I do, what I love. The guided tour will not be the classic path that takes place in a standard way, but the meeting with an Ambassador who tells it in his own way. The guided tours with the Ambassadors thus become a series of concrete initiatives and at the same time communication and visibility actions for the whole territory because they will promote an area rich in beauty where you can feel good, live locally, between traditions, food and wine, typical products, sustainability of the territory. They will strengthen an idea of an open territorial community.
The project is completed by a new publication of about 150 pages – subject to availability in the bookshops of the individual Manierio – which tells the story of “the journey between the Castles of the Duchy between curiosities and secrets” from the past to today, in search of priceless treasures. It tells of family ties, surprising characters, rooms and gardens to excite, astonish and enchant the reader
bringing it closer to our great story of beauty and authenticity, told and embellished with beautiful images.
The project intends to build and strengthen the spirit of affection and community around the art places of the territory, to encourage citizens’ knowledge of unique monuments and spaces not taken for granted, to expand participation in the cultural life of the territory, instill a new culture of tourist hospitality of which we are all called to be speakers and co-creators: it has been highlighted, in fact, as a criticality that – while many Italian and foreign tourists – come to visit our places of art, too many inhabitants still ignore them. The potential of the Emilia and regional context on Parma 2020 is considerable: the movement of people in the territory itself and in the region is a very interesting basin. By using “wing people”, “mirror people” such as the Territory Ambassadors, a positive identification can be obtained.